Sony Group is increasing the global price of its PlayStation 5 consoles, including a $100 hike in the United States. This marks the second price increase in under a year as the Japanese company contends with rising costs for essential components like memory chips.
The technology industry’s push to expand artificial intelligence infrastructure has led memory manufacturers to prioritize higher-margin data center chips, which has tightened supply for consumer electronics.
The new U.S. pricing takes effect April 2, bringing the standard PS5 to $649.99, up from $549.99. The Digital Edition will now sell for $599.99, while the high-end PS5 Pro will cost $899.99. The PlayStation Portal remote player will also see a price increase, rising from $199.99 to $249.99.
Similar price adjustments will be implemented across Europe and Japan, following what Sony described as a careful evaluation of growing cost pressures throughout global supply chains.
Analysts have noted that the price increases are likely to slow growth in the video game market this year. “Fortnite” developer Epic Games recently cited sluggish console sales as one factor behind its decision to cut 1,000 jobs earlier this week.
During the crucial October-to-December holiday quarter, PlayStation 5 sales fell 16 percent from the same period a year earlier, reaching 8 million units. The console has now been on the market for approximately six years.
Sony last raised PS5 prices in the U.S. by roughly $50 in August of last year. Microsoft also increased the price of its Xbox console in 2025.
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