NFL Commissioner Roger Goodell acknowledged a significant setback in the league’s diversity efforts on Monday, stating that the NFL will overhaul its inclusion programs following a hiring cycle in which only one of ten open head coaching positions went to a Black candidate.
Speaking at his annual Super Bowl week press conference, Goodell admitted that progress has stalled, despite the longstanding “Rooney Rule”—established in 2003—which mandates that teams interview diverse candidates for top coaching and executive roles.
“We’re re-evaluating everything we’re doing,” Goodell said. “That includes our Accelerator Program, and every aspect of our policies and programs, to meet the challenges of today and tomorrow rather than yesterday.”
The latest hiring results have reduced the total number of Black head coaches across the league’s 32 teams to just four, down from a recent peak of nine. Goodell noted that all teams complied with—and in some cases exceeded—Rooney Rule requirements this cycle, and candidates were given more interview time. However, he conceded the outcomes remain inconsistent.
When questioned about perceptions that some interviews are conducted merely to fulfill the rule, Goodell pushed back, asserting that clubs view the policy positively as a way to encounter a broader range of candidates.
Shifting to another example of the league’s diversity efforts, Goodell highlighted the selection of global superstar Bad Bunny as this year’s Super Bowl halftime performer. Responding to questions about the artist’s recent political statements, the Commissioner emphasized themes of unity.
“Bad Bunny is one of the great artists in the world,” Goodell stated. “He understood the platform he was on. This platform is to be used to unite people.”
International Schedule Expands
Goodell also detailed the NFL’s ongoing global expansion, announcing nine international games for the upcoming season. A notable return will be to Mexico City in December, following a multi-year hiatus while Estadio Azteca underwent renovations for the 2026 FIFA World Cup.
“We’re heading back to Mexico City in December,” Goodell said, calling the move a “really big announcement” for the league’s international fanbase
About the Author
