Actress Sydney Sweeney faces potential criminal and civil penalties following a promotional stunt at the Hollywood sign. The “Euphoria” star, 28, filmed herself climbing the landmark and tossing bras from her new lingerie line onto the iconic letters, despite only holding a permit for nearby filming, not for accessing the sign itself.
The Hollywood Chamber of Commerce, which manages the site, stated they were unaware of the planned climb and are investigating how Sweeney’s team gained entry. Legal analyst Chad D. Cummings outlined the potential consequences, which could include charges of trespassing and vandalism, alongside significant fines and restitution costs.
In a notable clarification, Cummings emphasized that presidential power cannot shield Sweeney from local legal action. “A presidential pardon applies only to federal crimes. State and local charges, civil claims, and court-ordered restitution are beyond its reach,” he explained. “Not even political influence can override city codes or private liability in this situation.”
While Sweeney reportedly removed most of the discarded bras, the incident has ignited divided reactions online, blending admiration for bold marketing with criticism over disrespect for a protected landmark.
Legal experts further warn that civil liabilities—from cleanup costs to potential breach of sponsor agreements—could outweigh criminal penalties. The stunt, designed to generate buzz for Sweeney’s brand, may instead trigger a prolonged and costly legal challenge, underscoring that even celebrity status offers no immunity from local laws and financial accountability.
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